Italian entrepreneurs have launched an original tourism project selling the air of the famous Lake Como in cans. The company ItalyComunica offers tourists to buy a 400-milliliter portion of the atmosphere of the picturesque resort for 9.9 euros, snob.ru reports with reference to CNN.
The Initiative appeared against the backdrop of the growing popularity of the lake among travelers. The author of the idea was industry specialist David Abagail, who saw in this new opportunities for the development of the tourism business.
However, the project caused a mixed reaction. The mayor of Como, Alessandro Rapinese, spoke critically about the initiative, suggesting that tourists pay attention to traditional local souvenirs the famous silk scarves.