In accordance with the Lyst research, Balenciaga once again became the world’s most popular fashion brand in the first quarter of 2022.
As informs secretmag.ru, this is the third time that Balenciaga tops the ranking of global trends.Demand for the fashion house’s products grew by 108% in the last quarter.
According to experts, this growth is associated with the participation in advertising campaigns of the brand Kim Kardashian and Justin Bieber, and also with a new collection of shoes, which was presented at the fall-winter 2022 show.
Fashion houses Gucci and Louis Vuitton took the second and third places in the Lyst ranking. Then come the brands Prada and Valentino, which rounded out the top five.